A leader in premium British, wholesale suppliers, Front Row creates clothing that blends relaxation with quiet luxury. Since 1991, they have been creating clothing with carefully selected fabrics and clever details to meet every buyer’s need, whether that’s for work or leisure.
All Front Row’s pieces are designed blank, ready to display your brand, image or logo. At Brand Identity we bring together the best brands for performance, practicality and style, each one customisable to suit your needs. Whether you're kitting out a sports team, a workforce or community event, we’ll deliver on high-quality customisation, available in both embroidery and printing styles.
At the heart of Front Row is the ethos that their clothing is designed to be lived in, worked in and worn with confidence. Each piece is made to be no-fuss, versatile and built for performance. They stand for longevity and style, making their clothes ideal for teams, clubs and workplaces. Consisting of cool polo shirts, tailored trousers, smart shorts, cosy sweatshirts and heavy-weight hoodies, their extensive collection caters to all. Front Row perfects the blend between working hard and living life to the fullest with their performance-driven, high-quality clothing.
With fits for both men and women, and an inclusive size range, spanning from 2XS - 5XL, Front Row is made to be worn by everyone. All sizes and fits are available in a compatible palette of classic colours, including duck egg blue, burgundy and navy. Whilst wide in variety, each collection uses consistent colouring and a staple preppy style to create a cohesive and comprehensive range of products, perfect to mix and match to build a work-wardrobe of dreams.
Front Row largely uses 100% ring-spun cotton and majority recycled polyester mixes to manufacture their items. This gives their clothing weight, durability, and superior moisture-wicking abilities while also prioritising the wearer’s comfort. Each item featured in their collection is meticulously designed to guarantee you look and feel good.
Some key technical details used in Front Row clothing to improve wearability include adjustable cuffs, peach finish and enzyme wash. Taped shoulders, twin needle stitching, and anti-pill fabric extends a piece’s longevity. And the added locker patch and hanger loop keeps storing the item easier and helps it retain its shape whilst in storage.
Creating clothing that is sustainable is also a key focus for Front Row. All their suppliers are Global Recycled Standard Approved, they use 100% recycled plastic for packaging, and all marketing materials are FSC certified and carbon balanced. Front Row’s commitment to the environment goes hand in hand with their effort to make quality clothes that stand the test of time.
For brands, clubs, and teams that value quality and durability, Front Row is the ideal choice. Every piece in Front Row’s comprehensive collection can be customised by us to better reflect your own brand’s identity.
At Brand Identity we offer embroidery and printing customisation services for all Front Row’s featured products. Bulk orders are discounted, and free delivery is available on orders over £75, so check out Front Row’s collection today!
Front Row is a wholesaler, trading in premium, high-quality garments designed blank for your customisation.
This means you buy their products from distributors, like us at Brand Identity, who add your logo or design before sending it your way.
If you want the Front Row quality without the customisation, we do that too. Customisation is our specialty, but non-personalised options are also available.
All Front Row’s items featured on the Brand Identity page are ready to be customised by you. Their products are designed blank, making it simple to create a final product that suits your brand, team or event.
We offer both printing and embroidery services, so whether you’re going for vibrant and graphic or professional and classic, we’ll make sure you’re left with a final product that fits your brand’s personality.
Longevity is a key design principle of the Front Row brand. They create clothes that are built to last, this goes hand in hand with their stance on sustainability.
They use 100% recycled plastic for packaging and most of their garments are either 100% cotton or majority recycled polyester. Front Row clothing is high-performance, high-quality and highly sustainable, making their garments feel that much better to wear.
Depending on the fit you’re after you may need to size up or down, but in general Front Row clothing is designed to have a classic, tailored fit.
For an accurate fit stick to your normal size, for extra room size-up, and if you need in-depth measurements, check out the size guide and spec sheet available on every product page.
All Front Row garments have been designed to be minimum fuss. But to get the best performance and appearance, follow these instructions and tips for every wash and wear:
