Famous for their iconic patent, Flexfit by Yupoong brings together advanced design technology and out-of-the-box thinking to create inclusive and versatile pieces suited for all kinds of heads, hair and lifestyles.
On Yupoong’s 20th birthday, Flexfit was created. Born from the desire to make hats that prioritise comfort, wearability and fashion, they ask the question, if all heads are different why are hats the same? Flexfit has become a household brand because of their versatile fit and look. Their caps, beanies and bucket hats are easily styled with sports, casual wear and beachwear. You could even pair one with a suit.
We, at Brand Identity, work with the best, performance-focused brands to bring you customised pieces, perfect for any occasion. Whether you need to kit out a team, uniform a workforce, dress a community event or make a bespoke item just for you, the featured brands are here to be the perfect blank canvas for your unique design or logo. And we’ll bring your vision to life.
At the root of the Flexfit brand, is the idea of ‘stretch’. Yupoong introduced the idea of wrapping an elastic band around the hat, so it would sit securely on your head. Wrapping around your hair, the elasticated cap holds securely with no irritation and ultimate comfort. The enhanced elasticity offered by the stretch fit technology earned Yupoong the world’s first patent for the Stretch-Fit Cap. And since then, they’ve snowballed into a headwear phenomenon.
By applying technology never before attempted, the Flexfit name was sought out by
famous brands across sports, outdoor, and streetwear. Including big names like Ralph Loren, New Balance, and Lids. Globally, people and other brands love the Flexfit, a front-runner in bringing together innovative fashion engineering and sophisticated design.
Flexfit hasn't only finessed the stretch. Along with the iconic Stretch Fit Technology, other innovative engineering is used to perfect the performance of their headwear. Cool and dry, hybrid and pro-formance tech all contribute to sweat absorption, quick drying and sweat-wicking capabilities. Ideal for an active lifestyle. Permacurv and flexible visor tech helps your cap maintain shape and stays lightweight. Perfect for those always on-the-go. Hyper tech keeps you well, offering superior temperature control, antibacterial properties and UV protection. And the unipanel design technique makes the caps easy to embroider, ready to be customised by you.
Being environmentally conscious is a priority for Flexfit by Yupoong. Also incorporated in their designs are ecowash and ecodry technologies to deliver long-wear and high-performance without using any chemicals or excess water and energy. Selected styles are also made using recycled materials, they pride themselves on making great, responsible headwear that implements sustainable and eco-friendly solutions.
Yupoong creates caps that are recognised and accoladed globally. From athletes to the streetwear obsessed, Yupoong produces hats to be worn by everyone. Combining innovative fashion engineering and stylish design, their Flexfit caps have changed the headwear game for good.
At Brand Identity we stock an expansive range of Flexfit hats, from the classic caps to beanies and bucket hats. All blank canvases ready to be customised by you.
The backbone of the Flexfit brand is the unique stretch technology used to gain the world’s first Stretch-fit Cap patent.
This new technology was then used in all Flexfit products to increase the elasticity and comfortability of every one of their caps. Being the first in their league to implement such technology, Flexfit caps are famous for their ingenuity and versatility.
Yupoong owns the Flexfit brand and is based in South Korea. One of the leading icons of K-culture, it may be situated in East Asia, but it has a global reach.
Founded in 1974 by Mr Benny Cho, the Yupoong name has remained a family-owned business since its launch.
Brands all over the world are using Flexfit, including Hugo Boss, The North Face, Lids and the NBA.
Their unipanel design makes customization straightforward. Creating headwear that reflects your brand’s identity and style couldn’t be easier. At Brand Identity we offer embroidery and printing options for you to add any logo or design of your choice.
Sustainability is a key priority for Flexfit, they intend to continue their headwear innovation in a way that is considerate of the natural environment.
As well as their rescued and renewed collection, which uses recycled waste to make new products. Flexfit also uses ecodry and ecowash technology to keep your cap high performance without the use of excess resources and chemicals.
