Brand Identity

10/03/2022

Spring Workwear & Uniform: 2022

Who knows what spring holds. Whether its windy, rainy, sunny, or grey – prepare for the unpredictable Spring season with comfortable, breathable, warm and resilient workwear. At brand identity we have a wide range of workwear available for screen print, heat transfer, and embroidery, but were going to narrow it down and highlight the essentials which belong in any spring-time workwear wardrobe: T-Shirts, polos, shorts, caps, and fleeces. T-Shirts T-Shirts are essential. Their versatility in colour, size, and style allows it to lay the sturdy foundation of any uniform. The... Read More

02/03/2022
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R-Jet Pro DTF: Innovative Direct-To-Fabric Printing At Brand Identity

The R-Jet Pro DTF is a newly developed inkjet system – the latest in dual print head technology – which prints directly onto film. This advanced machinery makes creating and applying heat transfers faster, easier, and more efficient. It has the latest in dual print head technology. Featuring 2 x 8 channel industrial print heads (2 x CMYK) & (8 x W). It’s powered using the latest Resolute RIP PRO software ensuring total control and colour management. The colour ink for the R-Jet Pro DTF is made exclusively, and uses... Read More

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2022 Leavers Hoodies

Commemorate your School, College, or University years with custom Leavers Hoodies. Brand Identity offer a personalised leavers hoodie service, including screen print and embroidery. Email [email protected] Call us on 01702 410044 Or Use Our Contact Page Browse Hoodies Here Choose from a wide selection of Leavers Hoodies. We have a great range of hoodies. With excellent brands including AWDis, Gildan and Fruit Of The Loom. Have your School crest embroidered Embroider the official crest of your school, college or university to the left chest. Personalise your 2022 Leavers design. Personalise... Read More

27/01/2022
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Screen Printing Specialists

Screen Printing is just one of the methods Brand Identity use to decorate your garments. We are Screen Printing specialists and are able to expertly screen print your garments for a durable and high quality finish. The blog posts tries to highlight the screen printing process. The very first step is to receive and and have your artwork approved. Visuals of the artwork will be given and once you approve the artwork, their position, and payment we can get started. Requirements Screen printing can be a labour-intensive and time-consuming process,... Read More

04/01/2022

2022 Price Increases

Unfortunately from January 2022 prices across all items are increasing. And we wanted to take some time to explain why. There is multiple forces, only aggravated by the ongoing Covid pandemic, driving the price increase: Rising Price of Raw Materials Prices for cotton are at a 10-year high. This is in part due to world weather patterns. Droughts and heatwaves have wiped out cotton crops across the US, the largest exporter of Cotton in the world. A weaker monsoon season in India has also effected crop output. Over the last... Read More

03/09/2021

Difference between Fairtrade, Organic, and Sustainable standards.

At Brand Identity we’ve received many emails asking about the difference between organic, Fairtrade, and sustainable certification and standards for apparel. So with this blog post I hope to make the difference clear. Organic Organic standards are focused at the environmental level. And most organic standards evaluate the level of human intervention in agriculture. And It looks to limit and restrict the amount of pesticide used in the agricultural process. Brands which are organic will use fabrics produced using purely natural methods. Non-organic methods use pesticides, to stop insects damaging... Read More

02/08/2021
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Bar & Restaurants – Back to Business

After months of lockdown and quarantine, we hope to eventually return to normality at some point in 2021. Bars and restaurants more than anyone else. But if they hope to rebound and recover effectively we have to plan ahead and prepare for the changes inflicted by Covid-19. Health & Safety 0ne of the biggest changes in the industry during the pandemic has been the accelerating popularity of food delivery. People haven’t been able to eat out, this coupled with the fear of exposure and contamination makes the reestablishment of diners... Read More

23/06/2021
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Responsible Brands

We are going to have a further look at sustainable and responsible brands we’re proud to offer at Brand Identity. As discussed in our last blog, purchasing practices and priorities are changing as GenZ and Millennial generations take a more prominent role as consumers. These buyers prioritise sustainable brands and products. In this blog were going to continue to highlight how and why a brand should take advantage of the shift: Totally recyclable and reusable packaging Consumers look to brands to take the lead in reducing packaging whilst providing more... Read More

21/05/2021
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The brand benefits of sustainable uniforms

Ethical and sustainability issues remain a key driver for almost a third of consumers. These shoppers pursue a more sustainable lifestyle, and expect this to be reflected in the brands they buy. These Purpose-driven consumers select brands based on how closely they align with their personal values — brands that are willing to follow through with sustainability goals and commitments, changing how they operate. These consumers will even pay more for brands who meet these demands. More and more consumers are making this effort to maintain a more sustainable lifestyle,... Read More