Artwork Guidelines
To help ensure your order is produced accurately and on time, please read our artwork guidelines before submitting your files. Supplying artwork in the correct format helps us avoid unnecessary delays and additional costs while ensuring the highest-quality print or embroidery.
If your artwork isn’t suitable for production, we can recreate or convert it into the correct format. This service starts from £20.00 + VAT, depending on the complexity of the design. We will always discuss any artwork charges with you and obtain your approval before carrying out any work.
AI and ChatGPT-Generated Artwork
Designs created using ChatGPT, Canva AI or other AI image generators can be useful for communicating an idea or providing a visual reference. However, these designs are not automatically suitable for professional printing or embroidery.
AI-generated artwork is usually supplied as a JPEG or PNG rather than an editable vector file. It may also contain:
We are happy to review AI-generated designs and advise whether they can be used. Where necessary, the design will need to be professionally redrawn, simplified or recreated before production. Artwork charges start from £20.00 + VAT and will depend on the complexity of the design.
Please also check all AI-generated wording, spelling and design details carefully. Customers are responsible for ensuring they have permission to use any names, logos, images, characters or other protected content included within artwork supplied to us.
Print Artwork
Preferred File Formats
The preferred file format for print is a vector file, such as EPS, AI or a vector-based PDF.
Vector artwork can be scaled to any size without losing quality, ensuring crisp, sharp results. A simple way to identify vector artwork is to zoom in closely—the edges should remain smooth and clean.
Bitmap or raster images, such as JPEGs and PNGs, are made from pixels and may become blurred or pixelated when enlarged. They are therefore not always suitable for professional printing.
Please note that a PDF is not necessarily a vector file. A JPEG or PNG placed into a PDF—or simply resaved as an EPS or AI file—remains a bitmap image and may still require redrawing before it can be printed.
Screen Printing
For screen printing, artwork should be supplied using Pantone Spot Colours wherever possible.
Each colour is printed separately, so artwork should be colour-separated to ensure accurate production. If your artwork has not been prepared in this way, we can make the necessary adjustments for you.
Screen printing is most cost-effective for larger quantities and has a minimum order quantity of 50 garments per design.
Fonts
If your artwork contains text, all fonts should be converted to curves, paths or outlines, depending on the design software used, before the file is supplied.
Converting fonts ensures your artwork appears exactly as intended, even if we do not have the original font installed. If fonts have not been converted, the text may display incorrectly or require additional artwork amendments.
Embroidery Artwork
For embroidery, we can accept most common artwork formats, provided the image is clear and of a sufficiently high resolution.
Before a logo can be embroidered, it must be digitised into a stitch file. This is a specialist process that converts the design into instructions for our embroidery machines.
Not every printed design can be reproduced exactly in embroidery. Very small lettering, fine lines, gradients and intricate details may need to be simplified to achieve the best possible result.
A one-off digitising fee of £15.00 + VAT applies to new logos. Once digitised, your embroidery file will be securely stored on your account for future orders, meaning you won’t pay this charge again unless the design is changed.
Artwork Approval
Once your order has been placed and suitable artwork has been received, you will normally receive your artwork approval within 24–48 working hours.
During particularly busy periods, or where artwork requires additional preparation, this may take a little longer. We kindly ask that you allow the full 48 working hours before contacting us for an update.
Your approval will show the artwork, garment colours, positioning and sizing as it is intended to be produced. Please check everything carefully before approving it.
It is the customer’s responsibility to ensure all details are correct, including:
Please note that two rounds of artwork amendments are included free of charge. Any further revisions may incur an additional artwork charge, which will always be discussed and agreed with you beforehand.
Need Help?
Don’t worry if you’re unsure whether your artwork is suitable. Our experienced team will happily check your files, recommend the best solution and let you know if any changes are needed before production.
If you have any questions, we’re always happy to help.
📞 01702 410044
📧 [email protected]
